Sports betting platform SML (Sport My Life) has officially surpassed 100,000 global users while presenting its most ambitious 2025 Vision Roadmap since launch.
This achievement, reached in only two years after its debut in 2022, reflects SML’s dedication to building a tech-driven betting system and promoting transparent social contributions, winning the trust of sports fans worldwide.
Key Achievements in 2024
Global Reach:
100,000+ members active across 40+ countries, covering Europe, South America, Africa, and select legal Asian markets.
Major Donations:
USD 1,150,000 contributed through four global sponsorship initiatives, strengthening SML’s social responsibility.
Technology Enhancements:
Launch of a real-time settlement system, an advanced odds comparison engine, and innovative arbitrage profit strategies.
Partnership Growth:
Strategic alliances expanded with leading bookmakers and sports organizations across Europe, South America, and Asia.
2025 Global Vision Roadmap
SML has declared 2025 as the “Year of Global Expansion”, unveiling six key objectives to guide growth and innovation:
North American Market Entry
Local entities to be established in USA & Canada, securing official licenses.
Localized betting options covering MLB, NBA, NFL, and NHL.
Partnerships with sports media outlets to strengthen brand presence.
Asian Market Expansion (Excluding Korea)
Focus on Japan, the Philippines, Malaysia, Singapore, and other legal regions.
Customized UI/UX & localized payment solutions.
Sponsorships with professional sports leagues in Asia.
Africa & South America Growth Acceleration
Expansion into Kenya, Nigeria, South Africa, Brazil, and Argentina.
Sponsorships for youth soccer & basketball leagues with equipment support.
Collaborations with local star athletes as brand ambassadors.
Commitment to Legal Compliance
Strict exclusion of services in illegal betting markets.
Full adherence to government regulations & transparent operations.
Payment System Policy
Bahamas citizens: Eligible for local banking & credit card payments.
Other global users: Crypto-only payments with AML & KYC compliance.
Technology Innovation Roadmap
Launch of AI-powered personalized betting recommendations.
Real-time risk analysis & dynamic betting limits.
24/7 multilingual live customer support.
Expanded Social Contribution
Donations upgraded from quarterly to monthly cycles.
Launch of sports scholarships, disability athlete programs, and women’s sports initiatives.
Broader engagement in the “1% For Sports” campaign for global users.
Executive Comment
“Reaching 100,000 users is just a milestone — the real journey begins now.
2025 will be the year SML emerges as a true global leader.
We are committed to providing the safest, most transparent environment, with a secure payment system, for sports fans worldwide — while creating lasting social value through sports.”
